Dash, brief me on Northgate before the client call.
Agencies and marketing teams
Client briefs, reports, and campaign audits.Done with Dash.
Less prep, reporting, and prospect research. Delegate it in Slack or Microsoft Teams.

@Dash brief me on Northgate before the client call.
Reading HubSpot, account messages and the last review deck.
Client brief ready, with sources.
- Commitments · 1 still openReview
- Spend · Under planOn track
- Contact · Quiet for 3 weeksFollow up
@Dash brief me on Northgate before the client call.
Reading HubSpot, account messages and the last review deck.
Client brief ready, with sources.
The open item is the landing page. Creative approved it today.
Approved. Add that update and share the brief here.
Brief updated with the approved creative and shared in this channel.
- Commitments1 still openReview
- SpendUnder planOn track
- ContactQuiet for 3 weeksFollow up
@Dash draft Northgate’s monthly report using last month’s format.
Comparing Google Analytics, Google Ads and last month’s report.
Report drafted. Waiting for review before sending.
Please separate branded search from the other campaigns.
Approved. Add that breakdown to the draft.
Added branded and non-branded results. The client report remains a draft.
- Leads128+16%
- Cost per lead$42Down 8%
- ReportDraft readyReview
@Dash audit our campaigns. Show what to scale, pause and test.
Checking Google Ads spend, conversions and search terms.
Audit ready. No campaigns changed.
Broad targeting was the old launch campaign. We can pause it.
Approved. Pause that campaign only.
Paused the approved campaign. Other campaigns and budgets are unchanged.
- ScaleCompetitor terms+28%
- PauseBroad targetingReview
- TestNew creativeDraft
@Dash research this prospect before tomorrow’s pitch.
Reading their website, HubSpot history and recent company news.
Prospect brief ready with sources and questions for the pitch.
They mentioned the product launch on our last call too.
Approved. Add the call notes to the brief.
Added the call notes and their source. The pitch brief is ready for the team.
- OpportunityNew product launchRelevant
- ContactMarketing leadIdentified
- Pitch3 questionsReady
@Dash brief me on Northgate before the client call.
Reading HubSpot, account messages and the last review deck.
Client brief ready, with sources.
- Commitments · 1 still openReview
- Spend · Under planOn track
- Contact · Quiet for 3 weeksFollow up
- Commitments1 still openReview
- SpendUnder planOn track
- ContactQuiet for 3 weeksFollow up
- Leads128+16%
- Cost per lead$42Down 8%
- ReportDraft readyReview
- ScaleCompetitor terms+28%
- PauseBroad targetingReview
- TestNew creativeDraft
- OpportunityNew product launchRelevant
- ContactMarketing leadIdentified
- Pitch3 questionsReady
Dash, brief me on Northgate before the client call.
Client brief ready, with sources.
- Commitments: 1 still open
- Spend: Under plan
- Contact: Quiet for 3 weeks
Approved. Add that update and share the brief here.
Brief updated with the approved creative and shared in this channel.
✓ Prepared for approval · HubSpotDash, draft Northgate’s monthly report using last month’s format.
Report drafted. Waiting for review before sending.
- Leads: 128
- Cost per lead: $42
- Report: Draft ready
Approved. Add that breakdown to the draft.
Added branded and non-branded results. The client report remains a draft.
✓ Prepared for approval · Google AnalyticsChecking your tools…
Clients
4 messages · Aisha, Maya, Priya, Dash
Brief updated with the approved creative and shared in this channel.
Dash, brief me on Northgate before the client call.
Client brief ready, with sources.
Approved. Add that update and share the brief here.
Brief updated with the approved creative and shared in this channel.
Your tools. Working together.
See all integrations ↗Prepare for client calls
What you promised at the last review, what is open, what they complained about, and who stopped replying.
@Dash brief me on the Northgate account before my three o'clock call.
Your brief is ready. Two commitments are still open, the landing page is late, and the client has not replied in three weeks.
Draft monthly client reports
Assembled across the ad platforms, analytics and the CRM in your format, and held for you before it goes out.
@Dash draft the monthly Northgate report in our usual format and hold it.
The monthly report is drafted in your template. Ad spend, conversions and CRM revenue are reconciled. I added the changes to discuss on the call.
Audit campaign performance
What is spending, what is converting and what should be paused, with the numbers behind every call.
@Dash audit the Northgate campaigns and tell me what to pause this week.
Campaign B spent $840 with no leads this week. Campaign A brought in 24 leads at $35 each. I recommend pausing B and reviewing its targeting.
Research prospects before pitching
Their business, their reviews and who you would be talking to, with every claim linked to its page.
@Dash research Northgate Dental before the pitch and link every source.
The pitch brief is ready: services, recent reviews and decision-makers. Each finding links to its source, with questions to ask in the meeting.